Pop superstar Rihanna arrived in Shanghai, China to promote her make-up brand, Fenty Beauty.
The billionaire beauty mogul attended the private pop-up event as excited fans cheered gave her a warm welcome on May 20.
Addressing the crowd, Rihanna said: ‘Fenty Beauty in mainland China will always be because of your support, so thank you so much. I could not wait to come here for all of you.
‘Fenty Beauty has been a passion of mine for so many years and I’ve always enjoyed the emotional connection that first-time customers have had to the brand…
‘Coming to China again, this is beautiful for me just to see all your unique faces and personalities.’
Launched in 2017, Rihanna’s make-up company, Fenty Beauty, which is named after her own surname, expanded into China via a partnership with multi-national beauty retailer Sephora in April.
The brand had previously earned praise for its inclusivity across different skin tones.
Rihanna, born Robyn Rihanna Fenty, is a Barbadian singer, actress, and entrepreneur who shot to stardom for her hits including ‘Umbrella’ and ‘Diamonds’.
She is a nine-time Grammy winner and has also become a successful businesswoman with the launch of her cosmetics brand Fenty Beauty, and her lingerie line Savage X Fenty.
