TikToker Valeria Márquez Shot Dead During Livestream: Witness Claims Killer Had Been to Salon Before

In a chilling and heartbreaking incident that has rocked social media, 23-year-old TikTok star Valeria Márquez was shot dead during a livestream at a beauty salon. The young influencer, known for her vibrant personality and beauty tutorials, was engaging with her followers in real-time when the unthinkable happened — a gunman entered the salon, pulled out a weapon, and fired multiple shots at her. The entire scene was captured live, leaving fans in horror and disbelief as they watched the stream unfold.

The fatal shooting took place in broad daylight at a popular salon in the city center. According to local authorities, the gunman entered the building quietly before opening fire at close range. Valeria was hit in the head and upper body, and despite immediate efforts by staff and first responders, she was pronounced dead at the scene. The livestream ended abruptly, with screams and confusion echoing in the background.

One of the most disturbing aspects of this case is the possibility that the attack was premeditated. A customer who was present at the scene offered a crucial piece of testimony. “I saw the perpetrator was a tall guy and it looked like he had been here before,” she told investigators. “But the previous times he just sat and waited, like he was observing. He didn’t say much. This time, he came in differently. His energy was off. And then it all happened so fast. We thought it was fireworks until we saw her fall.” Her statement has led police to explore the theory that the killer had scoped out the salon before, possibly planning the attack for weeks.

Valeria Márquez had been gaining rapid popularity on TikTok over the past year, with more than 500,000 followers who loved her candid beauty advice, fashion hauls, and behind-the-scenes glimpses into her everyday life. She was known for her relatable charm and her commitment to supporting local businesses, including the very salon where she was tragically killed. Her death has prompted an outpouring of grief across social media, with fans expressing anger, sadness, and shock over the senseless violence.

As the investigation continues, questions remain about the motive behind the attack. While some speculate that it could be linked to jealousy, obsession, or even gang-related intimidation, authorities have not ruled anything out. The salon had no known threats prior to the incident, and Valeria reportedly had no known enemies. Her family, devastated by the loss, has asked for privacy as they process their grief and await justice. “She was our light,” a cousin said in a brief statement. “She was kind, funny, and full of dreams. She didn’t deserve this.”

Forensics teams have combed through surveillance footage from both the salon and nearby businesses in hopes of identifying the assailant. While no arrests have been made yet, police believe they are close to identifying the suspect based on witness descriptions and video evidence. The suspect is believed to be in his late 20s or early 30s, tall, and familiar with the area.

The tragedy has reignited a debate around safety for influencers and public figures, especially those who broadcast their lives in real time. While livestreaming offers unprecedented connection with fans, it also creates vulnerability, making it easier for stalkers or attackers to track locations and behaviors. Cybersecurity and personal safety advocates are now urging creators to delay posting real-time content and to keep precise locations private until they’ve left a venue.

Meanwhile, the salon where Valeria was killed has shut down temporarily, with staff saying they are traumatized and unable to continue working while the investigation is ongoing. Candles, flowers, and handwritten notes have been left outside the building as a makeshift memorial for the young woman whose life was stolen far too soon.

Valeria’s final livestream has since been removed from TikTok, but not before clips were shared across social media. Her fans are calling for the footage to be taken down out of respect, and for her memory to be honored by celebrating her content, not the violence that ended her life.

As the world watches and waits for answers, one thing is certain: Valeria Márquez’s death is not just a tragic end to a rising career, but a sobering reminder of the dangers influencers face, both online and in the real world.