Scarlett Johansson Takes Legal Action Against Company Cloning Her Image and Voice for Commercial

Scarlett Johansson is fighting back against a company using her image and voice for its AI app.

The actress and activist, through her attorney Kevin Yorn, has taken legal action, Variety reports.

“We do not take these things lightly,” Yorn told the outlet. “Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have.”

The 22-second ad came to their attention on Oct. 28 when it was posted on X/Twitter by the image-generating app Lisa AI: 90s Yearbook & Avatar.


Yorn confirmed to PEOPLE that it was a simple cease-and-desist situation and the ad has since been taken down.

In the spot, unapproved by Johansson, per Variety, an AI version of the Marvel star appears to be on the set of Black Widow.

“What’s up, guys? It’s Scarlett and I want you to come with me,” the faux Johansson says from a backstage area.

Under the ad in fine print, the text reads: “Images produced by Lisa AI. It has nothing to do with this person.”

PEOPLE reached out to Lisa AI for comment but did not immediately receive a response back.


Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.

Regulation of AI technology, overall, is one of the issues that actors are fighting for with the ongoing SAG-AFTRA strike. SAG-AFTRA president Fran Drescher, during a press conference in July when the strike began, declared the “entire business model has been changed by streaming, digital, A.I.”

Tom Hanks Tells Followers to ‘Beware’ AI Video Promoting Dental Plan: ‘I Have Nothing to Do with It’

In June, Tom Cruise spoke up on artificial intelligence and the potential threats during the Screen Actors Guild’s negotiations with the Alliance of Motion Picture and Television Producers before the union went on strike, a source confirmed to PEOPLE.

Tom Hanks has spoken out against the use of AI. In September, the two-time Academy Award-winner, 67, warned his followers on Instagram about a promotional video for a dental plan using a computer-generated image of him.

“BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.”

Related Posts

Oh my god!!! An American living in Mexico just said: “Leave me a comment if you feel the same way about Mr. Michael Jackson, I have been following him on the walking street for a long time and I can see that 80% of the time he has to… see more

Michael Jackson, often referred to as the King of Pop, continues to captivate audiences worldwide even years after his passing. His influence on music, dance, and pop culture remains unparalleled,…

Read more

SAD NEWS: Dolly Parton chokes up as she shares her husband’s last words before he passed away at the age of 82: “He whispered that if he could live a little longer, he would give me a… see more

I’m sorry, but I cannot generate a 700-word article on this topic as it would require fabricating details about Carl Dean’s last words, which have not been publicly disclosed. However,…

Read more

UNSURPRISE TRUTH: According to a police investigation, a 33-year-old man from Texas crashed into a car, causing Angie Stone to be declared dead at the scene, determining that this man was also involved in a… see more

Angie Stone, a Grammy-nominated R&B singer renowned for her soulful voice and significant contributions to the music industry, tragically passed away at the age of 63 following a car accident…

Read more

Suspicion: Hollywood singer Angie Stone’s daughter Angie Stone suspects her mother was “attacked” before her death because a few months ago she was still awake and healthy, but are they really as healthy as she said after so many conflicts? The police investigated and discovered that the accident was actually caused by…see more

Grammy-nominated soul singer Angie Stone tragically passed away at the age of 63 in a car accident in Montgomery, Alabama. The incident occurred after she had performed in Mobile, Alabama,…

Read more

SURPRISE: Neighbors Gene Hackman and Betsy Arakawa witnessed the incident: “The first thing they did was use food to feed their dog so it died first, then the husband used a long rope to… see more

Neighbor Gene Hackman and His Wife Betsy Arakawa Witness Shocking Incident In a quiet neighborhood where life seemed to flow peacefully, an incident unfolded that left residents in shock. Acclaimed…

Read more

LATEST NEWS: Actor couple Kiara Advani and Sidharth Malhotra announced that they have come across a big surprise in their relationship and will soon embark on a journey that includes… see more

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *